"Your context should work for you."
Whether you're a person or a company, your accumulated knowledge should compound for your benefit. You shouldn't have to start from scratch on things you've already figured out.
The Principle at Every Scale
The same principle applies whether you're an individual managing your personal life or a company trying to preserve institutional knowledge.
🧑 For You (Available Now)
You planned a party last year. What worked? What didn't? Who came? You shouldn't have to remember all of this — or start over. Same for your health patterns, recipes you've tried, trips you've taken, gifts you've given. Your personal context compounds, so the answers you get tomorrow are smarter than the ones you got today.
🚀 For Teams (Coming Soon)
What did your team try last quarter? What worked? What failed? New team members shouldn't have to rediscover what the team already knows. Institutional knowledge should compound, not walk out the door. THE WHEEL helps your team's context work for your team.
The principle is the same at every level. We're starting with personal use because it's the simplest demonstration of the value — but the architecture is built to scale from day one.
How THE WHEEL Was Built
What happens when nothing you learn gets lost.
The Approach
Every feature started with a goal. "I want AI chat where the server can't see the content." That was the starting point for the privacy architecture. Not "let me learn cryptography first." Just: what has to be true for that to work?
Then decomposition. Break the goal into what has to be true. Break those into smaller pieces. Keep going until you hit something you can actually test. Research what exists. Try it. See why it fails. Failures are data. Every dead end teaches you something about the actual constraints. Keep what worked, feed it into the next attempt, try again.
Knowledge compounding collapsed the research cycle. Instead of months re-learning whether an approach would work, it surfaced in seconds.
Built With THE WHEEL
THE WHEEL was built using THE WHEEL.
Every research thread, failed experiment, architecture decision, and the reasoning behind it was captured in the system as it was being built. When a new problem came up, the answer often already existed — buried in a previous exploration that would have been forgotten otherwise.
Approaches that failed in one context turned out to be solutions in another. Weeks of prior research surfaced in seconds when it became relevant again.
This is the thesis of the product, proven by the process of building it: when your knowledge compounds, you move faster — not because you skip steps, but because you never lose what you've already learned.
Where This Is Going
The future we're building toward.
We believe AI should work for you, not the other way around. Your data should make your experience better, not train someone else's model or target you with ads.
THE WHEEL is designed from the ground up with privacy as a foundation, not an afterthought. We're building the knowledge engine we wanted for ourselves: one that's genuinely helpful because it understands your context, but genuinely private because it's mathematically protected from unauthorized access.
Today, we're focused on personal users. Tomorrow, we'll bring the same principles to teams. The mission stays the same: AI that's private, transparent, contextual about you, and always yours.
Meet the Founder
Alie Cohen
Alie Cohen spent 20 years as a product leader building data platforms and developer tools across healthcare, insurance, and enterprise software — at companies including Particle Health, NYeC, Redesign Health, Microsoft, Rapt, Inmar Intelligence, and Risk Management Solutions.
Her background is in making complex systems work for the people who use them. Two decades of building production systems shaped a core philosophy: privacy and ownership aren't features or requirements — they're the foundation every good system should be built on. You own your information. Disclosure is opt-in.
THE WHEEL is what happens when someone who thinks in systems gets access to tools that let them actually build across domains. The product exists because she needed it. Now she's building it for everyone else who does too.
Build with a system that puts privacy first
Get early access to THE WHEEL and see how your knowledge stays yours.
What to expect from the beta?✨ Free during beta — No credit card required
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