THE WHEEL
A person in a mustard shirt against The Wheel’s bright blue background

Keep your knowledge private.
Control your data.

The Wheel running on a MacBook Pro
ENCRYPTED IN
YOUR BROWSER
RECEIPTS FOR
DATA THAT LEAVES

Privacy
built in

Notes and files are
encrypted before they
reach our servers.
Decide exactly what AI
can access at every step.

ANSWERS CHECKED AGAINST
YOUR SOURCES

Your private context

What outside models see

LEARN FROM PAST
PROJECTS AND DRAFTS
ENCRYPTED DATA +
USER HELD KEYS

Knowledge
you control

Build a private record of
your thinking. Share with
teams and communities
to create a collaborative
knowledge base.

PUBLISH YOUR
PLAYBOOKS AND INSIGHTS
Personal and shared spaces connected by access controls, with trust built into the core.
USES EFFICIENT
SMALL MODELS
YOUR IDEAS NEVER
TRAIN MODELS

Ethical by
design

Respect for authorship, uses right-size models, benefits real people. AI should make work better, otherwise what’s the point?

DATA IS READ-ONLY
WITH YOUR PERMISSION
The Wheel running on a MacBook Pro

People have real concerns
about the privacy, ethics,
and impact of AI.

The big players can talk
around the problems. We
refuse to play along.

If these issues are
important to you, your
opinion is important to us.

AI that works for everyone, over a crowd photograph

We all have a say in how AI shapes our communities, environment, and industries. One version of the future races to absorb all knowledge and replace people, another builds thoughtful tools that give us greater control over our work, time, and authorship.

As AI automates more of the work behind each task, how we think becomes more valuable than how we execute. The knowledge that sets each of us apart is worth protecting.

Ownership and intentionality should be built into the tools from the start. While laws and privacy policies catch up to this new technology, we’re building a stronger foundation. One that lets us think privately, collaborate deliberately, and decide when AI assists and when it acts.

Progress shouldn’t come at a cost. AI should work for everyone.

Help shape an AI future
that puts people first.

JOIN THE BETA

Articles + News

While Unlikely, We Cannot Rule It Out

OpenAI could not rule out that two mathematicians’ de-identified data helped improve its models. The standard terms don’t let anyone rule it out.

I’m the Person Who Reads the Terms

Nobody reads the terms. I read the terms. Lately I’ve been redlining my own lawyers’ redlines.

The Model Took You at Your Word

The model checked anyway, then quoted a message I never sent to justify it.

Own the Record Before AI Work Spreads

Your context feels organized enough in a vendor’s memory, right up until the day you want to leave.

Privacy Is Not Protection

We’re still working off an 1890 definition of privacy, and it was never really about hiding.

The Unsolved Search

Real intelligence over truly private data meant crossing four fields that don’t talk to each other, and one episode of Doctor Who.